Showing posts with label Media. Show all posts

The way News will travel in the twenty first century and why it won’t be fake

The US Senate has asked Facebook, Twitter and Google to release Russian ads which apparently interfered with the 2016 U S Presidential election. 

Fake news is a major issue the social media is trying to cope with.

Paybookclub, a media start up thinks that the problem will not overshadow the next election as it has developed a system which can revolutionise the way News will be created and emanated, a system  which blocks out fake news and their creators  right at the source.

Paybookclub is a cloud based, AI driven, content procurement and distribution platform based on a social network on mobile phones.

A mobile App developed by this innovative platform generates content including news as it occurs and distributes it through thousands and even millions of content boxes placed on web sites and other forms of  social media.

 To understand how Paybookclub will make a difference, one need to examine  how media is generated and distributed right now.

Editorial control which is  mostly human and expensive, exists only with established media and adds a significant time lag from generation to dissipation.

Almost everything placed on social media escapes scrutiny and binding ownership as all social media accounts are not tied to verified human beings.

Paybookclub, to start with, verifies each account and make sure that  it is traced to a mobile phone. As it is a member rewarding platform, each account is also tied to a banking system where accounts are traceable to individuals.

Such predefined and assigned ownership ties the content generated to the responsibility of the individual member. Fake content can be generated, but who will willingly  create it  if it has to be owned?

As for its emanation, in the current system it can be on the wire once it is filed by a reporting agency, reaching worldwide media outlets  instantly, who then disburse it to the various channels and audience they serve.
This process  inherently lack full editorial control and fake news and content can often creep in or  be intentionally injected, which happens more often than not.

Paybookclub will have an AI driven content verification system which will contextually analyse, evaluate and validate each piece of content uploaded by responsible owners, whose identity has been verified.

But more important is the human curation by thousands of members who scrutinise and vet and classify the content for its monetisation.

But the significant impact Paybookclub will have, is in the distribution. Through the content box strategically placed on millions of web pages,  content based on key words and other filtering system is placed right in front of an audience to whom it really matters, almost instantaneously as it is generated.

To know how the innovations of Paybookclub, which aspires to be the content market place of the world, will change the way the world will live with content, the simple Content Box is the starting place.

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You can get one Free by placing this simple code on the HTML of your web page.

White Goat and Caged Parrot - How the Indian Media Failed to See Facts From Fiction.

Like the rest of the industrial sectors which see a future in the huge untapped Indian Market, the Western Media has also partnered with Indian upstarts. However, unlike in other industries, the lack of substance and quality in the daily output of the Indian brands, which carry names like CNN-IBNcan actually dent the credibility of the western Media very quickly.
Though in a country of 1.3 Billion people, the direct influence of these channels remain restricted to the urban elite and is minuscule, their viewership and influence now stretch globally thanks to the internet. Besides what they show on a daily basis becomes the fodder for a huge number of local channels and printed media the next day, often adding more colour and crazy interpretation when translated in to local languages, as can be seen from some weird postings on facebook.

The Indian Supreme Court and The Caged Parrot.

During a hearing last week on the progress of investigation by CBI (Indian equivalent of the FBI) the Supreme court of India made a few euphemistic references to assert that the CBI should operate independently, comparing it to a caged parrot which merely repeats the voices of its different masters, the supreme court itself also being one of them.
The Indian media at large latched on to the 'Caged Parrot' euphemism, for its dramatic and mass consumption effect, merely repeating it like a parrot though the reference itself doesn't mean anything in itself without the reference to the masters or the events leading up to it.
Though agencies like Reuters reported factually, no one in the Media had shown any understanding of the deeper and under lying checks and balances of the Indian constitution which squarely place the agency under a government of elected representatives, to ensure its power is limited and subject to control.
In fact only a few months back, the independence of the CBI was the bone of contention of the anti graft agitators and the opposition who wanted to place it under the Lokpal, a new constructional body with unlimited powers, clearly removing all powers to control it from the elected representative of the people and subverting the essence of Indian democracy.
Though the current government led by Sonia Gandhi's UPA and Prime Minister Man Mohan Singh has adopted a ' laissez-faire ' policy with the agency, overseeing the work of CBI is clearly the prerogative of the government despite instances of nepotism, which the CBI is investigating. Its director had asserted that neither the central theme of status reports got changed after meetings nor any deletion of any evidence against any suspect or accused took place.
The Media has failed to impartially report the whole issue, which has relevance to the so called Coalgate scam and loss to the government, which in itself is wrong interpretation by the CAG of government policy of allocating coal resources without auction, which began way back in 1993.
The government actually has every right to see that the investigating agency take cognisance of these facts in its reports and has only ensured that as was done in all previous cases before the supreme court.
The fact that the CBI is investigating execution of a government policy for incidence of corruption can't take its democratic duties away as being demanded by the judiciary.
As the fourth pillar of democracy, it is the duty of the Media to expose and bring such anomalies for public scrutiny and debate and there is no sign of such mature conduct other than blatant sensationalism.

White Goat which has gone viral!

No one knows if a goat which was noticed in the compound of the Indian Railway Minister Bansal only a few hours before he was sacked has anything to do with Goat sacrificed for Chicago Cubs curse.It probably had more to do with Hindu astrology and its remedial measures of donating animals to ward off evils. But this goat whether it knew or not, soon became not only a 'scape goat' for the minister's sins to be fed first and then to be sacrificed by him but also internationally famous!
The sensation hungry India media, showed live coverage of the goat and the video reporting by leading channels, who had no clue of what was going on but chose to assume and report it as some sort of animal sacrifice went viral.
Such reporting, which was clearly intrusion of privacy of the minister, without permission and devoid of facts was clearly unprofessional, even if such acts are part of a culturally diverse Indian life.

Timing and political intrigue of last week's events.

While drawing conclusions, the channels have clearly failed to analyse the week's events in context and look deeper in to why they happened, choosing for wild guesses instead.
IBN18 Editor-in-Chief Rajdeep Sardesai says that by sacking Ashwani Kumar and Pawan Kumar Bansal, the government has made a last ditch attempt to restore its fading credibility. Clearly serious questions will be asked as to just why the Prime Minister took so long to take this decision to sack his ministers. "Clearly there will also be questions as to whether the Prime Minister can completely insulate himself after the sacking of Ashwani Kumar,"
A deeper analysis would have proved that , the government action was a well derived strategy in the wake of the regional elections in the state of Karnataka. which took place in the week.

The fact that the opposition which lost the state election had every reason to draw political punches to upset the Government on the eve of the elections and the UPA government managed to successfully thwart the opposition ploy and win the election can explain last week's events more logically.

The media would have done much better by digging in to those questions of why the CBI chose to bring out the Bansal case which they had been investigating for long just on the eve of the election rather than surmising on the plight of a Prime Minister who had no compunctions to resign from his post for lesser things like getting his way on the Nuclear Pact with the USA against stringent parliamentary opposition.

Is Andrew Sullivan's Way the Only Way for Bloggers Who Want to Make Real Money?

Amidst a raging debate, stemming from a recent PEW report on the state of News Media, whether it is theGolden Age of journalism or it is barely breathing its last, the journalistic world is keenly watching Andrew Sullivan's recent 'pay wall' experiment with his famous blog, 'The Dish'.

Though the unfulfilled expectations in advertising revenues of main stream digital news media is widely perceived as the motivation for this venture, the Blogoshphere, at large, is not holding breath, thanks to the respect bloggers are gaining as influencers in brand promotion

Contrary to the gloom and doom perception among News bloggers, a Technorati report on digital influence in 2013 place Bloggers as an influential tribe on the up, whose real value is not grasped by those who splurge massive budgets on brand promotions.

Though blogs and influencers don't get a large portion of brands' digital spend, they rank high with consumers for trust, popularity and influence. When making overall purchase decisions, for consumers, blogs trail only behind retail and brand sites.

In fact, like the state of the media, there is much overlapping here thought he Technorati report doesn't seem to draw any distinction.

However, there is much convergence in the findings of the two reports as to the diversion of digital advertising resources from digital news media to other the digital media including blogs, with display ads, video and search claiming bulk of the spending.

Though the Technorati report further identify the preference for mobile, social and video, where the buck gets the maximum bang, as the preferred technologies, Blogging has a 30% share, only behind Facebook, twitter and Youtube. 

Clearly there is huge distinction between Blogging in journalism like that of Andrew Sullivan's, which influence politics, at least in the developed world, and hugely contributes to focus on issues and change the shape of the world and Blogging as a channel to stream world's accumulated expertise for the benefit of consumers, which seem to benefit from the current trend.

In reality, with the sticky amalgam, which the TV, Print and Digital media as well as the social web tend to become, bloggers as a tribe, to remain to remain influential, may find it necessary to go behind a pay wall to win back credibility, the fundamental virtue in journalism, something money can't buy.

In fair criticism of the erosion of professionalism and standards which over a period of time will only destroy the trust, much like the paper advertisement lost its mettle decades ago for the same reasons, Bob Garfield of the Guardian rightly states:

All of that fantastic content Yglesias was gushing about is paid for by venture capitalists making bad bets, established media companies digging into their savings accounts to pay the bills, displaced workers earning peanuts, amateurs, semi-pros, volunteers and monks.
Then, there's e-payola: pay-per-post, pay-per-tweet, pay-per-review - and their cousin, affiliate advertising, which gives bloggers and tweeters incentive to steer readers toward transaction. In broadcast TV, there's the serial incest between the news divisions and entertainment divisions, and on local TV, video news releases camouflaged as reportage.
Yet, none of these gimmicks is on the way out. Au contraire, they're all growing. Which is terrifying, for what they all have in common is that, to one degree or another, they compromise editorial integrity. Readers and viewers have no way of knowing that they are being marketed to, or that the content is inherently untrustworthy.

If anything, the social web, which in the case of Facebook which has grown over one billion members only accelerate this pernicious erosion of integrity.

For example, information put on the web can go viral irrespective of its factual nature merely by human and emotional reaction, very often producing unjustified results. This is further complicated by the level of education and evolution of the society.

However, over a long term the trust deficit from this onslaught volume over quality will be compensated by economic reasons, much like the manufacturing industry is slowly returning from China. 

The demand for quality and veracity will inevitably grow due to scarcity and bloggers will be no exception to this trend. This of course implies that not only News Bloggers like Andrew Sullivan but anyone who wants to keep high standards and quality will have to start expecting to be paid for it in some manner.

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