Showing posts with label Media News. Show all posts

How to Write a Blog Post in One Hour That Is Guaranteed to be Published, Get Noticed and Even Go Viral!

If you are one of those who keep staring at your desktop and flipping through the tabs for hours, even days, wondering how to write your next blog post, you are not alone! The web is full of tips and advice for bloggers like you on how to write smashing posts that will go viral, bringing you zillions of hits and thousands of dollars in your account.

If you are not an expert blogger who blogs for a living, on your own expertise, have tried out all of the advice and still wonder how some people like Andrew Sullivan consistently post pieces the rest of the world go gaga about, this may be for you.

The truth is, writing a good and interesting post is not all that difficult, if you don't worry too much about it.

Chances are you may be already doing most of the work as a matter of routine.

Unlike all those numbered instructions and steps from the tipsters and experts, which sound like a chore and a pain in the butt you would rather put off, writing good blog posts can be real fun. You may think this is a The Onion post, but it isn't.

The trick is to keep constructing your article or blog post as you keep spending your time browsing. Unless you are an expert on something you blog about, that is when you really get the seeds of your post.

You are likely to spend most of your browsing time on topics, events, people, objects, places and sites of interest to you, on things closer to your heart or something you are passionate about. You may even be a practitioner or dream to achieve great things in whatever that may be. So there you are, you already have the most important ingredient for a great post -- your own emotional involvement and commitment!

No doubt, you get hooked on to the screen when you feel very strongly about something, most probably something just happening and catching big headlines. You may be subjected to a strong positive emotion, like joy, like when your favorite team won a game or negative one like in the aftermath of a tragic event. You want to shout out and get it out of your chest. Your headline!

Now is the time to open your favorite word processor, unless it is already open, and just type in what you wanted to get out of your chest and save the document. You see, your blog post is nearly ready because all gurus on blogging will tell you that the headline is the most important part of your post.

If you are really perturbed by the subject matter, you are likely to persist and read more either immediately or over a period of a few days and follow up on the event to satisfy your own information crunch and driven by your own emotion. You may even save an article or picture or video for a future look if you don't have time. Actually you are unknowingly preparing great content for your blog post.

All you have to do is to keep adding all that on the document you have saved, under the headline you just typed in. The best thing is to copy and paste the URLs from the address bar under your headline so that you can reopen the page at a later time with all its content. It will be a good idea to copy any vital quotes, opinions or tweets that you agree with or that upset you, as you continue to read so you don't have to go all over again.

Of course you can keep adding on bits and pieces you feel like blurting out from time to time to all those stuff you are adding while browsing. Very soon, you will see you have already a great part of it your post.

If you are someone who likes to dig deeper, you are likely to do some search as you go along. Those might exactly be the stuff anyone who reads your articles may be searching for. So you have also your keywords for your SEO. Just keep adding all those links to the bottom of your post.

So you see, you now have not only the skeleton but also some body for a emotionally driven, compelling content you want to share with your readers. The best thing to do now is put it away and forget it till you are ready to spend that one hour adding more and refining what you have to say, annotating and referencing with the links you have collected and embellishing with the quotes and tweets you have copied.

Now that you have your post in front of you, it is time to apply all those check lists the experts have recommended, to refine and fine tune your article. Almost certainly you will find that your post already takes care of most of them and "improving" further might destroy the natural flow and readability of your content.

If you are looking to get your post published elsewhere, chances are your post will be accepted by any sensible editor, as it will have great content supported by relevant references as well as interesting and current information everyone is talking about.

If you are aiming to get your post go viral, a check with the following checklist and guidelines of Carson Ward from SEOMOZ, detailed in his brilliant article can help.
A viral checklist
Two months from now it's going to be easy to sit down and create content in the same habits we always have. Not all content needs to be viral, but when that's the goal, make sure that you accomplish all of the following.
Did you sufficiently cover the topic? Is it long enough? (24)
Does the content inspire a high-energy emotion like awe (16), anger(18), or anxiety (18)?
Did your tone convey emotion? (12)
Is it practically useful? (16)
Is it interesting? (14)
Is it surprising? (8)
Does the author have fame/credibility? (8)
If it's supposed to be funny, is it actually funny? Are you sure your friends aren't just being nice? (∞)
You can't always have all of these factors, so I've added a maximum score in parenthesis to help prioritize those factors that research has shown to be most important to sharing. If you rate your content at or near 100, it's likely that it has a far greater chance of going viral.

You will be surprised to see that the post you just put together has a lot of the essential ingredients listed above as it will have an emotionally charged Headline with relevant key words and content which your readers will find interesting.
What you need to remember is that you can always go back to the post and fine tune it in most cases even after you post it, before it goes live. But what is important is that you are able to write your post without putting it off and carrying an unpleasant burden of an undone job.
As an example of putting all these in practice, you can check out this post which started as a bit of scrap like the picture of the draft above and the post published by HuffPost.

Thursday, May 16, 2013
Posted by Sreedhar Pillai

When Bulls, Hawks, Cubs and Bears Start Playing Hail Mary Like Lady Gaga, It Is a Different Ball Game!

CSN Chicago, a part of NBC Sports Regional Networks, is changing the meaning of sports forever!

Sports used to be something a few celebrities engaged in for the rest of us to watch and the press used to have a field day about.

However, a new feature introduced by CSN called Team pulse is on its way to transform how games are played out, enjoyed and reported, with active participation of everyone and with greater and unprecedented mass intellectual and emotional involvement. Can we call that sports anymore?

The nature of sports and its explosive emotional upheaval has changed a long time ago by the infusion of music which has immense mass appeal. The emotional swaying power of music and its celebrity creators have blended well with the turmoil of sports, taking it to exhilarating heights in the past.

The Three Tenors Concert of Los angel Super bowl remains a musical moment etched in the history of sports. Numbers like We will Rock you by Queen still reverberate in stadiums around the world. The bears have even turned music celebrities in the past by performing Super bowl Shuffle for charity.

It is the genius of music celebrities like Lady Gaga in turning technology and the immense influential power of the ever expanding social web, to pamper and keep hold on their fan base, which the giants of sports have borrowed this time.

The interactive social experiences technology CSN Chicago sought out for their new social engaging feature Team Pulse is the same as the one which Lady Gaga employed with great success to engage with her fans in real time through her website, provided by ARKTAN, specialised in creating engaging user experiences on the social web and TV.

However, unlike the massive benefits such interactive features bring to celebrities like Lady Gaga in the entertainment field, the Team plus feature of CSN has far deeper and wide reaching power to convert all sports to mass sports.

For example, real time interactive facilities provided for the 'Bulls Pulse', the official site of BULLS, include real time curated time lines of Bulls Talk for fans, Press Box, Player Tweets, Official Bulls & NBA and Instagram photos. The feature also includes a Trending list of players with mentions each get during the event.

What this means is that everyone involved and watching a game live and all those away from the venue but engaged through TV or other media can express their views, opinions and criticisms, which everyone else can see and react to, anywhere around the world.

The revolution in smart phones and tablets, which has rendered such interaction easy and enjoyable and platforms on the social web like Twitter, Facebook, Youtube, Instagram and numerous Blogs and forums take the game to the level of a global event.

What does this mean in reality? Spectators can now influence players during the game. Someone can pass a valuable tip or advice the coach is missing. The commentator can see the trend and focus on a player if he is doing well or making mistakes because the tweets are benign or nasty. Everyone can see how much attention the game is catching so everything including the live ads can be changed. See where this is going ?

In fact the Instagram stream brings much fun to the experience by letting everyone express their feelings of the 'moment' before, during and after the event in an unprecedented and unique way, giving a sense of one to one community participation in the event.

Adding short video streams like 'vine' can add depth to this experience if added to the page, leveraging on the immense addictive power of this new social media platform, something CSN and the technology provider need to consider.

Further making the streams scrollable can enhance participants experience by being able to revisit and 'miss' nothing, especially if they want to share at a later time.

It is only just the beginning of a trend how the sporting world is going to change. Pretty soon, such features can become standard for several other games like football and cricket, basket ball and hockey popular in other parts of the world.

The impact of interactive features like Team pulse can be much far reaching changing the laws of the games, their engagement, betting industry, entertainment and TV and even the popularity.
Pretty soon, like Psy of South Korea who has taken the world by storm with his 'Gagnam Style' and now his follow on 'Gentleman' which had over 10 million Youtube hits under 24 Hrs, locales and national boundaries will disappear for sporting events.

One thing is sure. The way people will live and relax during weekends will certainly change. There may be nothing of interest about a game you watched over the weekend to talk about aound the Monday morning coffee in the office!

Is Sonia Gandhi a Real Indian Saint Accused as an Italian Carpet Bagger?

Rajiv - Sonia File Photo Courtsey
Few women in history had to undergo a life as dramatic as that of Sonia Gandhi, the Italian born Chair person of the United Progressive Alliance, which had been governing India for the last 7 years.
In fact, the personal and emotional turmoil Sonia was forced to face on account of her own personal choices are harsher than those experienced by many of India's great saints.

Today, Sonia Gandhi, like her countryman Caesar, had to do the ultimate sacrifice by taking a double stab for the sake of India, a country of saints, which must earn her sainthood.

In a single speech, Sonia had to acknowledge the cause of the Tamils who murdered her husband for their cause and denounce Italy, her country of birth which is in a dispute with India, a country she has adopted.

Italian waitress

Many in India believe, based on the western media which has proclaimed her the 4th richest politician and powerful woman in the world, that Sonia is a corrupt foreign intruder, out to destroy India. Her detractors however cannot explain what she and her family are doing in the heat and dust of Delhi, leading a frugal lifestyle, rather than basking on a sunny Mediterranean Island if she owns billions.

Not a lot is known about the circumstances in which Sonia met Rajiv, the scion of the Gandhi family and agreed to marry him despite great cultural and social differences. For a young Italian bride, hardly aware of the prejudice and taboo of archaic India, the very thought should have given nightmares.

Yet, to the credit of the young Rajiv, who made good on his promise and took her home, it turned out to be a story of great romance, sacrifice, tolerance and a great Indian tradition of welcome and acceptance of foreigners as their own.

No one called Sonia an Italian waitress at that time. If anything, it is a measure of how much the Indian society has reneged in to narrow minded nationalism and its insecurity that, fanned by parochial politics and ill education, Sonia is often referred to as an Italian waitress, especially on the social media.

In a country where hardly any work is respected and students, pampered by parents, never have to work to pay for their own education, it is relatively unknown that if you visit Cambridge, the waitress who serves you could be a student of the great university, though Sonia was just a language student.

If you are the leader of the ruling alliance, it is doubtful which Indian will stand being abused like that.

Oh My God! My Mother in law is shot and dying in my lap!

Not many women had to cry that out to themselves, except during the wars.

When you are close to the pinnacle of power and personal security is something one takes for granted, the enormous shock of something like the assassination of Mrs Gandhi is not something many Indian women would have taken.

Instead of fainting herself, Sonia had the courage and presence of mind to carry and rush her to the hospital revealing the innate strength of her personality to face toughest of situations in life.

However, no can correctly fathom the personal trauma the family had to undergo, though the anger of the collective nation against the Sikh community who members committed the assassination and the angst of the world on that day will never be erased from living memory.

Yet, when the time and need arose years later, Sonia showed no compunctions in renunciation of the power of the Prime minister and in foisting a very deserving Dr Man Mohan Singh, a Sikh, to that position without batting an eye lid.

There aren't many saints who can be credited with much lesser personal sacrifice.

It is your husband madam, in the bag!

Lightening strikes once in many peoples lives.

But in the case of Sonia it struck twice, with the assassination of her Husband Rajiv Gandhi by the Tamil militants of neighbouring Sri Lanka. (One might say it struck thrice with the accidental death of Sanjay Gandhi, her brother in law and brother of Rajiv).

Not many women had to welcome husbands literally in parts, in a body bag. Not many people can even take a guess of what might have gone through the mind of Sonia Gandhi on that fateful day, especially about the Tamil terrorists who sent her husband in smithereens.

Still, over the years, Sonia and her children have publicly come to terms with the Tamil Elam issue and, Sonia's daughter Priyanka has even visited the culprits in prison, in a sign of conciliation and forgiveness.

It is a real tragedy that despite all that, Sonia Gandhi, as the chair person of the ruling alliance has to undergo the political brinkmanship of an alliance partner, who has decided to leave in support of the very Tamil issue which took her husband's life.

The fact that Sonia Gandhi had to take the brunt of the political manipulation of a party who was the sole source of corruption charges which put her own Congress party in great difficulties and stalled her programmes for the poor of the country is a real personal tragedy, only compounded by the fact that they stand for her husband's assassinators.

What can you call this lady who perhaps is bearing a cross heavier than the one Jesus himself carried?

You too Brutus?

If all that is not enough, Sonia has finally put an end to "You are Italian" cry of hysteria of the Indian masses, heightened by the recent diplomatic stand off between India and Italy by publicly warning |Italy not to take India for granted.

The fact that, Italy actually has case in its favour against India, from the fact that its marines were just doing a job protecting from Somali Pirates, in international waters, makes Sonia's sacrifice even more adorable.

No woman of any country ever had to take such a stance against her country of birth for the sake of the country of her dead spouse.

History will no doubt one day record that as the perfect love of a leader for her people, worthy of sainthood, though the current generation of Indians can't see because they refuse to see.

Three Reasons Why Two Italian Marines Can Smile While India is Burning.

Are the Italians ruling India now? That is what a growing number of Indians start to ask themselves even though there is no government in Rome. However two Italian marine commandos, whose life has been ruined, have reason to smile.

The amazingly plight of two smart Italian naval commandos, Massimiliano Latorre and Salvatore Girone, whose freedom is in peril for doing their duty, has grown from a storm in a tea cup to become the hottest political furore and diplomatic stand off of recent times.

When they fired a few round of warning at an approaching boat, which they mistook for a pirate vessel, they thought they were doing a heroic job while earning a decent livelihood! Surely they would have defied orders even from the pope if they knew what they were getting in to!

They probably knew nothing of the little Indian state of Kerala, the only place still left in the world which believes in the ghost of communism, which turned the death of the two dead fishermen to a worthwhile cause to hammer the political opposition in power.

They certainly knew nothing of the Indian paranoia about all Italians. They had no clue how the fairy tale romance and marriage of an unfortunate Italian girl called Sonia to an even more unfortunate Gandhi scion has turned in to national Italian phobia.

They didn't know that the Somalian pirates, from who they were protecting their ship, don't count in India even if many Indians have been taken hostage or killed by the pirates.

That, it is nearly impossible to shoot to kill from a bobbing ship to accurately hit two fishermen on a bobbing boat and that the boat was listing towards the ship with a sleeping driver, defying warnings by the marines also didn't cut mustard with the Indian public.

So the Italian government had so far put up with the Indian claim of "wrongful" murder of its citizens in its territory and let the Indian police retain the two marines pending painfully long and inefficient judicial process of India.

Diplomatic and other conciliatory efforts had lead the Indian Supreme court to grant bail and permission for the two marines to leave the country for Christmas and more recently for voting in the Italian elections and celebrate Easter. So what has changed now and why the commotion and turmoil in India and the Indian parliament?

The obvious cause of the recent furore is the refusal of the Italian government to send the two marines, who are currently in Italy, back to India to face trial, raising a dispute as to India's right and demanding International mediation.

However or Machiavellian minds and probing observers there could be several plausible reasons behind the current development

What is election for Italy is election for India.

The ruling UPA bashing power of the shooting incident with an Italian connection, rampantly used by the Indian political opposition during the course of last year, and being ruthlessly used before the elections due in a year, is pretty evident.

However, that, there was political mileage to be made also in Italy was not clear until the high profile Italian rescue kicked in before Christmas, eventually securing bail and homecoming for the two marines.

The pomp and circumstances with which the marines were given a heroic welcome back home, turning a relatively minor incident to a major national issue, whipped up enormous national pride. The national heroic welcome which reflected the sentiments in India defied any signs of electoral campaign, but was part of one none the same. In the confusing political landscape of Italy, it is not clear who was the major beneficiary.

It looks like the same political forces are having a second go at the "national pride" commodity by whipping up and creating a stand off with India, posturing a protective role for the benefit of Italians. The timing, before another round of elections, is what gives the clue, as the Italians could have refused to send the marines back when they visited in December, if it were for the reasons now being bandied.

Augusta Westland Helicopter Scam

A raging storm of a major scam, which most likely have political reasons and justifications to surface just before the Italian elections, unfortunately and most inappropriately is also most ill timed for the ruling UPA of India, due to face elections soon.

A major diplomatic stand off, blocking revelations and communications can seriously benefit the two governments. It is mere commonsense to attribute reasons to a foreign country when you can't give explanations and justifications, at least until the elections are over.

Besides diplomatic stand offs, when it creates uproar in the parliament prompting stern warnings from the country's prime minister and creating a huge bump in the media and social web, have an amazing capacity to drown the fall out from major scams in both countries.

Hot potato for the Indian Government.

However, the most ludicrous explanation going the rounds on the social web, yet so plausible is the Indian dilemma of having to make a judgement in the case. Knowledge and cogniscence of the unreasonableness of the case makes the judiciary and the government look ridiculous before an international audience to give a guilty verdict.

On the other hand, the political fall out if the marines go un punished, especially in an election year could be costly in the best of times.

In an year, when the Italian phobia is whipped up by new scams with in India and in Italy, resurrecting old ones like the Bofors, settlement of something like the shooting incident, even by absconding of the culprits can be a blessing in disguise. Chances are both governments have decided to bite the bullet and forget.

In reality, it could be all of these which has put a smile on the faces of the hapless young men, whose life is being ruined by powers they have little control of.


It's Now Or Never to Rename Valentine’s Day as Elvis Day!

If you are someone who feel a tightness in your chest and tear drops swell in your eyes as you listen to any of Elvis songs, perhaps no one but Elvis can make your Valentine's Day!  You are almost certainly a baby boomer and you owe this to Elvis before you go; it is time to rename Valentine's Day as Elvis day.

Valentine's Day is the ultimate celebration of love, the most precious of human feelings, personified by Elvis as no one else has. This is borne out by the titles he chose for his songs and their lyric, almost all of which had nothing but love to sing about. Why are we then waiting for the Kind Bishop St Valentine to abdicate to place the King himself on the throne of love?
What makes Elvis uniquely deserving is the emotional avalanche of each of his songs, delivered with powerful voice, intonation, timbre and mountains of emotion to someone in front of him, making you feel that someone was no one but you. Arguably even Luciano Pavarotti's superb delivery of the original "O Sole Mio" has never achieved the emotional turmoil of "Now or Never by Elvis" in listener's minds.
If 35 years after his death, in the age of social media, we still haven't done it, only the commercialism and short sightedness for immediate profits must be blamed.
As some one said "You can bet that Col Parker, Elvis' manager, would have been all over social media: for a price. It would cost money to click onto the official Elvis page, or even his website. If not that, you'd have to pay to use it, with a teaser front page leading to a pay for Elvis main section. Nobody got to see Elvis for free, the Colonel saw to that."
In reality, even without the Colonel around, the situation is exactly the same. Despite the social web being a free for all world on its own, nothing about Elvis is really free, which virtually destroy any chance of the legacy of Elvis being passed on to the future generations.
In today's competitive world of modern electronic media and entertainment, with different values and buckets of emotions of anger, hatred, lust, fame and glitterati, dominated by Lady Gaga and Justin Bieber, the softer qualities of love, romance and angst of separation and loss, which endeared Elvis and his music to a generation, do not find much of chance to survive.
In the broken down social fabric of today, which is being dominated and reshaped by social media, where the Pope can tweet to his sheep and you can even find friends you can bang with just by a click, there is less and less people to listen to and experience the inexplicable emotional trips to fantasy worlds of joy and sorrow only Elvis songs can take you.
It is sad that whole new generations are really missing out on something which generations of parents and grant parents were granted to experience but have no real means of passing on, like lessons in text books or in curriculum. It is indeed a shame that future generations might not even know Elvis ever lived and graced the earth.
Numbers like "Can't Help Falling in Love", "Always on my mind", "Love me tender", "Are you lonesome tonight", "I will hold you in my heart" or "You don't have to say you love me" which are indeed immortal will be most probably forgotten.
When everyone is concerned about preserving and protecting our environment and a clean world for future generations and billions of dollars spent on efforts, there must be a ways to stop this being happening.
Releasing a royalty free album of memorable, evergreen Elvis songs as an ELVIS DAY album, free for all and downloadable on the net will be a good start.
Renaming Valentine's Day as Elvis day must certainly make awareness of his music and legacy for years to come.
With platforms like Facebook reaching over a billion memberships, with 6 billions more to join, the enormous power of the social web can definitely help to rekindle the dying memory of this great singer and human being among the younger generation.
For business minds in the know of the enormous power of the social web, that in itself must be ample reason for releasing at least part of the treasure on the web.
Sadly, the onus is on the baby boomers, who lived to experience the miracle in the voice and life of one of the sweetest of human beings, who gave us some of the greatest of music which could really touch heart and soul of humans, to make it immortal for the sake of future generations.
Let us show our love of Elvis, for a start, let us call this Valentine's Day as ElVIS day!

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