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When Bulls, Hawks, Cubs and Bears Start Playing Hail Mary Like Lady Gaga, It Is a Different Ball Game!
CSN Chicago, a part of NBC Sports Regional Networks, is changing the meaning of sports forever!
Sports used to be something a few celebrities engaged in for the rest of us to watch and the press used to have a field day about.
a new feature introduced by CSN called Team pulse is on its way to transform how games are played out, enjoyed and reported, with active participation of everyone and with greater and unprecedented mass intellectual and emotional involvement. Can we call that sports anymore?
The nature of sports and its explosive emotional upheaval has changed a long time ago by the infusion of music which has immense mass appeal. The emotional swaying power of music and its celebrity creators have blended well with the turmoil of sports, taking it to exhilarating heights in the past.
The Three Tenors Concert of Los angel Super bowl remains a musical moment etched in the history of sports. Numbers like We will Rock you by Queen still reverberate in stadiums around the world. The bears have even turned music celebrities in the past by performing Super bowl Shuffle for charity.
It is the genius of music celebrities like Lady Gaga in turning technology and the immense influential power of the ever expanding social web, to pamper and keep hold on their fan base, which the giants of sports have borrowed this time.
#Kobe Bryant: Heart of a lion.Derrick Rose: Heart of a shivering chihuahua.notsportscenter.com/koberosefacebo…
— Haceb Ehcen (@Possessed_OG) April 14, 2013
The interactive social experiences technology CSN Chicago sought out for their new social engaging feature Team Pulse is the same as the one which Lady Gaga employed with great success to engage with her fans in real time through her website, provided by ARKTAN, specialised in creating engaging user experiences on the social web and TV.
However, unlike the massive benefits such interactive features bring to celebrities like Lady Gaga in the entertainment field, the Team plus feature of CSN has far deeper and wide reaching power to convert all sports to mass sports.
For example, real time interactive facilities provided for the 'Bulls Pulse', the official site of BULLS, include real time curated time lines of Bulls Talk for fans, Press Box, Player Tweets, Official Bulls & NBA and Instagram photos. The feature also includes a Trending list of players with mentions each get during the event.
What this means is that everyone involved and watching a game live and all those away from the venue but engaged through TV or other media can express their views, opinions and criticisms, which everyone else can see and react to, anywhere around the world.
The revolution in smart phones and tablets, which has rendered such interaction easy and enjoyable and platforms on the social web like Twitter, Facebook, Youtube, Instagram and numerous Blogs and forums take the game to the level of a global event.
What does this mean in reality? Spectators can now influence players during the game. Someone can pass a valuable tip or advice the coach is missing. The commentator can see the trend and focus on a player if he is doing well or making mistakes because the tweets are benign or nasty. Everyone can see how much attention the game is catching so everything including the live ads can be changed. See where this is going ?
In fact the Instagram stream brings much fun to the experience by letting everyone express their feelings of the 'moment' before, during and after the event in an unprecedented and unique way, giving a sense of one to one community participation in the event.
Adding short video streams like 'vine' can add depth to this experience if added to the page, leveraging on the immense addictive power of this new social media platform, something CSN and the technology provider need to consider.
Further making the streams scrollable can enhance participants experience by being able to revisit and 'miss' nothing, especially if they want to share at a later time.
It is only just the beginning of a trend how the sporting world is going to change. Pretty soon, such features can become standard for several other games like football and cricket, basket ball and hockey popular in other parts of the world.
The impact of interactive features like Team pulse can be much far reaching changing the laws of the games, their engagement, betting industry, entertainment and TV and even the popularity.
Pretty soon, like Psy of South Korea who has taken the world by storm with his 'Gagnam Style' and now his follow on 'Gentleman' which had over 10 million Youtube hits under 24 Hrs, locales and national boundaries will disappear for sporting events.
One thing is sure. The way people will live and relax during weekends will certainly change. There may be nothing of interest about a game you watched over the weekend to talk about aound the Monday morning coffee in the office!
Move over Google, Twitter and Facebook. EnterWiseWindow, Arktan, Percolate and Klout. Search, tweet and like are out. Sentiment analysis, taxonomy, social stream, passive curation, second screen conversation, are a few of the new buzzwords President Obama and anyone else aspiring to win the US election needs to master in a hurry.
Whoever wins the election, one thing the 45th US president can be sure about is the unprecedented power the country has gained to shape the future of the world, thanks to the internet giants and new technologies of upstarts like WiseWindow and Arktan.
These innovative technologies, with amazing data collection, filtering, analysis, curation and interaction capabilities, can tell you what people are thinking right now and their intentions before they become action, enabling you to curate and chose what you tell them and how you interact with them so that you can shape the world and the market place the way you need, all in real time. That is also why who wins the next US election is also crucial to the world than ever!
"You can think of social media as a hole that has opened into the collective consciousness and we're tapping into it." Sid Mohasseb, CEO WiseWindow
Apart from President Obama and artists like Lady Gaga who has a fan base of about 20 million, who will need these new, mind boggling technology products of branding and influencing human race? Well, in the words of WiseWindow, anyone with management responsibility that belongs to the C-suite:
• CEO - Chief, Chief
• COO - Go-to-Guy
• CIO - No.1 Nerd
• CMO - Brand Boss
• CFO - Money Mogul
• Consumer Researchers
• Customer Support Personnel
• Common people, that's you and everyone else!
In reality you, the consumer, are most benefited by the new collective power derived from the application of these technologies, to influence like never before in the history, what the media, politicians, entertainers and the Industry at large will deliver. Any organization aiming to stay ahead of the market and fickle consumers, whose tastes change seemingly overnight, will need to heed to this collective power, which is already flexing its muscle in the media and entertainment industry.
Reuters recently launched 'Social Pulse', a new social media hub designed to show you the most talked-about news, companies and influencers across the Web, which features,with technology and service provided by WiseWindow, a revolutionary stock sentiment module, based on opinions from hundreds of thousands of sources captured and curated, clearly demonstrating the predictive abilities offered by the technology.
While the world waits with ears preened and eyes glued to social media sites to lap up juicy snippets of celebrity life, it’s the celebrities like Lady Gaga who are having the last laugh!
Before you get carried away, this has nothing to do with the phone hacking scandal that has rocked the British and world media. Lady Gaga is only resorting to the latest technology to realise her ambition to make her music truly global and yet satisfy her desire to connect and interact with her fans around the world.
The problem of Interscope, who manages her website, was that while Lady Gaga’s site could hold all her own content, the posts, comments, and blogs of millions of her fans were all spread across different social media and a large number of fan sites, making it almost impossible to pursue her dream.
Interscope and Lady Gaga needed a way to centralize the promotion of Lady Gaga’s content, music and merchandise on a single platform, and still allow her to remain close to her fans, which had been a big part of her success, in spite of the enormous size her fan base has grown in to.
What Arktan, a U.S. based start up, has managed to do is to enable Interscope to search across a huge array of sites like Twitter, Youtube, Facebook, blogs and fan websites to find everything being said by people and then pull out that is important right onto Lady Gaga’s website in real-time, allowing her fans to interact with her and feel close to her.
The addition of social streams and the ability to add comments and reply to posts enhance the social influence of the site dramatically. The site’s usability and attraction is further enhanced with rich inline media, comprising of photos and videos from social media sites, which is integrated into each post in real-time and with social interaction around each product in the online store.
If her desire is to get and keep her fans closest to her, Lady Gaga is amazingly succeeding in her efforts with the technology from Arktan, which has enriched her brilliant website with real-time feeds of what her worldwide fans are talking about her and by providing them something like a “back stage” access to directly interact with her, all in real time!
Recognising the leveraging they benefit from, social media sites like Facebook and Twitter already provide dynamic and real time comment and activity streams which websites can include in their content with very little or no programming knowledge. Such streams help to engage the visitors who are members of the media to interact with the websites as well as others and also attract new members. However these widgets are limited to single membership and cannot engage multitude of fans or friends simultaneously.
‘Turn your website into a highly engaging real-time social site’ is the motto of companies like Arktan who provides an Enterprise class solution to capture data from any source on the Web including sites like Facebook, Twitter, Youtube, Tumblr, etc. and stream to your existing Content Management System in real-time, enriching the data in multiple ways by including photos, videos, maps and visually engaging snippets.
Arktan technology is built on a real-time Social Operating System, developed in-house. In addition to in-house technology that does a great amount of real-time and social web curation heavy lifting, Arktan SocialOS uses Amazon EC2 for a scalable server infrastructure and Echo stream server for a scalable cloud database. This enables Arktan to build products like the life stream product focussing on the real-time end-user experience and innovation leaving the server and database infrastructure to proven cloud building blocks.
The technology package is also based on their Social TV and Live Blogging application in which posts by journalists to different social media sites are aggregated into a real-time embedded stream on their site encouraging conversation letting users to like, reply or share and driving engagement and increasing time spent.
Leading brands who are using life stream providers like Arktan to bring real-time conversation and content from the social web back to their websites feel that the technology offers “a sweet spot between just enough technology to make it easy and t a finished product that can’t be improved up on.”
Social web is exploding and blowing away advertising!
Lady Gaga is not alone to recognise that the social web is exploding and the rules of engagement with potential customers are being rewritten with breath taking speed.
The role of social media in changing the way human beings behave socially and react to advertisement and its all engulfing grip is evident from several reports which estimates the membership of Facebook has reached above 800 million and is fast approaching the billion mark, with Google+ and Twitter giving a tight chase.
This explosion has seen a host of social media monitoring tools sprouting up faster than mushrooms on a damp corner. Some like Klout specialise in calibrating and measuring people’s influence across the social media, which appear to replace the advertising sponsorship clout of stars and celebrities.
That is why a direct engagement and interaction with your fans is vital for artists like Lady Gaga.
Article originally published in the Huffington Post as
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