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The office of the prime minister (PMO) of India,  the biggest democratic country, with a population of 1.3 billion people, has at last opened an account on Twitter and  announced its decision today to join Facebook, following the old saying if you can’t beat them join them.

Dr Man Mohan Singh, a renowned economist and India’s Prime Minister believes in relentless handwork and action aimed at India’s economic growth despite its obstructive political environment and is a man of few words. He was subjected to severe criticism for the silence he maintains on controversial issues, especially the scams which have rocked his party’s second tenure in the governance of India.

Fed up with the abusive posts, morphed pictures and all sorts of twisted and contorted facts and false accusation which appear in the social web in the name of democratic freedom and criticism, Man Mohan Singh seems to have given up and taken the bold step to take the bull by the horns and use the social web to communicate and set things straight.

The timing of the move by the PMO is interesting. A junior court in India, where petitions were filed against Google, Facebook and twenty odd social media companies for breech of infringement of a law only enacted last year, making companies responsible for user content posted on their websites, had warned of a crackdown "like China" if they did not take steps to protect religious sensibilities.

Last month, the companies said it was not possible for them to block content.
However, Google and Facebook removed content from some Indian domain websites today, following a court directive warning them severe restrictive action if not complied.

Though no one really thinks that India, with its democratic credentials will go to any extent its neighbour China has gone to restrict the functioning of the social web, it looks like the carrot and stick policy of the government is at last paying off.

By joining the networks, the Prime Minister and his government is clearly showing that the Social web in India is here to stay and will be an integral part of the democratic environment likes the developed countries.

At the same time India has also sent the right signals, through its administration and judicial system that it is in no mood to tolerate and live with excessive and irresponsible use of the social web and will look forward to exerting the same level of control over the regular media, as a country with religious sensitivities and prone to violence.

In fairness to Dr Man Mohan Singh and his office, whose priority was to fire fight various political and other crisis over the last two years, having the fun of tweeting and posting updates like many other world leaders and millions of ordinary citizens is a reward long over due. 

Article first published as If You Can’t Beat Them, Join Google and Facebook. on Technorati.








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